Potterheads, brace yourselves. "Harry Potter and the Cursed Child" has been released.
The latest installment of the magical series hit the market Sunday, but the highly anticipated script release was breaking records even before it made it to stores.
"Cursed Child" reportedly beat the presale record at Barnes & Noble set by "Harry Potter and the Deathly Hallows" in 2007. An exec at the book seller expects the newly released script to be the company's "biggest selling book of the year."
And it looks like publishers need the boost. Since January 2015, the industry has seen a 6.7 percent decline in revenue and e-book sales have gone down 25 percent.
And for those wondering why the boy-wizard series just won't die, author J.K. Rowling says a meeting with theater producers and script writers changed her mind.
"I did always say never say never. So I had an idea that maybe one day I would do something like this," Rowling said.