Buffalo Wild Wings ending its half-priced wing special after large financial loss

If you frequent Buffalo Wild Wings, you know that every Tuesday you can get a full meal for half the price. 

However, the chicken wing chain is now getting rid of its famous half-priced wing special on Tuesdays in a cost-cutting measure. 

In a call with investors on Wednesday, Buffalo Wild Wings COO James Schmidt said that half-price wings were a major driver of customer traffic in the second quarter, but after dealing with "historically high" wing costs, the deal was cutting into the company's profits. 

Nationally, the company will replace half-priced wings with a "buy-one, get-one" offer, which will begin in company-owned locations in September. 

Locally, 21 Buffalo Wild Wings locations opted out of the national Half Price Wing Promotion in March 2017 due to rising wing costs. 

Now those locations offer a ‘FREE Snack Order of Wings’ with any wing purchase every Tuesday. 

Print this article Back to Top