CLEVELAND — The makers of Cleveland’s famous Bertman Original Ball Park Mustard is keeping its traditional recipe but doing away with Indians longtime Chief Wahoo logo.
“The main driver of the update was the retirement of the Cleveland Indians longtime logo. It has been on our bottle for years and because we needed to modify one label, we took the opportunity to revamp our entire product line and present a more cohesive brand look and feel, " said Bertman CEO Michael Mintz in a press release.
The updated labeling features the familiar red, white and blue colors that fans associate with Bertman Original Ball Park Mustard. The horseradish label will have orange and dark blue coloring.
The new packaging will roll out sometime in late February, according to the release.
“We know that the old logo’s ‘retirement' will make some people nostalgic,” said Mintz. “What hasn’t changed is the timeless recipe we’ve used since 1925...vinegar, brown mustard seed, and a unique blend of spices. Bertman Original Ball Park Mustard has generations of fans because of its spicy goodness and our new branding looks great!”
The Bertman company has deep roots in Cleveland. Founded in 1920, Joseph Bertman started the company out of the garage at home on Kinsman Avenue, where he would process and package pickles and spices. Bertman himself said the his first customer was the Cleveland Municipal Stadium in 1932, according to Encyclopedia of Cleveland History . Until 1970s, the famous spicy, tan mustard was only sold in gallons, but later was carried in supermarkets.