CLEVELAND - In 2002 a young LeBron James graced the cover of Sports Illustrated with the title "Chosen One". It would be one of many appearances on the cover of the magazine, and it would later serve as an inspiration for The King's iconic back tattoo "Chosen 1."
In a new commercial timed to coincide with the Finals, Nike tells the story of when James got the tattoo.
The ad says, "It's one thing to put words on your back. It's another thing to live up to them."