Ad shows LeBron getting 'Chosen 1' tattoo inspired by iconic magazine cover
Posted: 12:27 PM, May 31, 2018
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<p>OAKLAND, CA - MAY 30: LeBron James of the Cleveland Cavaliers works out during the 2018 NBA Finals Media Day at ORACLE Arena on May 30, 2018 in Oakland, California. The Cleveland Cavaliers play against the Golden State Warriors in Game One of the Finals tomorrow night. </p>
In 2002 a young LeBron James graced the cover of Sports Illustrated with the title "Chosen One". It would be one of many appearances on the cover of the magazine, and it would later serve as an inspiration for The King's iconic back tattoo "Chosen 1."
In a new commercial timed to coincide with the Finals, Nike tells the story of when James got the tattoo.
The ad says, "It's one thing to put words on your back. It's another thing to live up to them."
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