Ad shows LeBron getting 'Chosen 1' tattoo inspired by iconic magazine cover

Posted at 12:27 PM, May 31, 2018
and last updated 2018-05-31 12:27:38-04

In 2002 a young LeBron James graced the cover of Sports Illustrated with the title "Chosen One". It would be one of many appearances on the cover of the magazine, and it would later serve as an inspiration for The King's iconic back tattoo "Chosen 1."

In a new commercial timed to coincide with the Finals, Nike tells the story of when James got the tattoo.

The ad says, "It's one thing to put words on your back. It's another thing to live up to them."