Are virtual dressing rooms next in the evolution of shopping?

Posted at 6:00 AM, Mar 29, 2017
and last updated 2017-03-29 08:52:45-04

It seems like every day another major store is announcing it's closing multiple locations.

So what does the future of shopping look like?

Flying cars, teleporting, robots for workers — it sounds like a fantasy world, but believe it or not, it’s the way we’re going, even right down to the way we shop.

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That is why retailers are starting to shift their approach and experts say they better do it sooner rather than later.

The days of shopping carts and bags are slowly becoming a thing if the past.

“Most of us including myself do not have endless hours in which to go shopping for the various things that we need," said Richard Klein, Sales Expert & Professor at Cleveland State University.

In 2011, the Harvard business review reported e-commerce is nearly $200 billion in revenue and accounted for 9 percent of retail sales. Those numbers, sales experts say, are continuing to climb.

“Online retailing has taken a good percentage, a good chunk out of the market that once existed for brick and mortar type stores," said Klein.

So what exactly does the future hold?

Cleveland State's Richard Klein says millennials want the latest and greatest in technology when they shop and, because of that demand, retailers are kicking it up a notch. Even the way we try on clothes will change.

He says there are talks of virtual dressing rooms, where you'll be able to literally swipe a TV screen of clothing options and, without even trying it on, see how it will fit.

BBC VIDEO: Japan's 'virtual dressing rooms'

“You have to project beyond just now," he said.

He also said if retailers don't get with it, they'll be left in the dust.

“For traditional retailers to survive they are not only going to have to become technically savvy at what consumers want and how they want it. They're also going to have to be very much aware of what the consumers want in terms of kinds of items," said Klein.