Go ahead, be a Grinch!
Chances are your friends and family won't mind.
We know exchanging gifts is a big part of holiday celebrations, but it appears more people may be turning sour to the practice.
With another holiday season now in full swing, some may soon find themselves cracking under the pressure.
"Everybody's always trying to be the best that they can be in front of their family and friends. It’s stressful to live up to that expectation that everybody wants around the holidays," said Jessica Adamini, shopper.
The added stress and financial burden that being festive can bring are prompting a new way of thinking.
"What it's really all about is giving your time and your love to the people you care about," said Anthony Phillips, shopper.
A new online survey shows nearly 7 out of 10 Americans say they'd be okay with skipping gifts this year if their friends and family were on board with the plan.
"A lot of the advantages of not exchanging gifts is you start to realize what really matters," said Phillips.
60% of the people surveyed said they'd spend more time with friends and family if they didn't have to worry about gifts.
While making an early appearance at Castle Noel in Medina, Santa Claus told News 5 that he's noticing a similar shift.
As more people, even children, seem to be less focused on presents.
"I'm surprised myself to see that. It's phenomenal. I'm glad to see the change," said Santa.
Instead of focusing on material things, Santa said they’re more interested in experiences.
"Family, friends, memories, traditions," said Santa.
Shopper Bill Blunt said by scaling back the stress of holiday shopping, he’s rediscovered the festive mood of Christmas.
Bill blunt, shopper: "i've kind of rediscovered the cheerful, holiday festive mood of Christmas."
"We don't go real elaborate, but we do it a little bit," said Blunt.
The majority of people we caught up with were on board with reducing the burden that could leave shoppers saying "bah humbug."
"They're not as excited as they should be. I feel like people are stressed and angry, they're tired. They're tired because they want to live up to an expectation that it's very difficult to live up to," said Adamini.
So, what would shoppers do with the money they'd normally spend on gifts?
25% of those surveyed would pay for activities with friends and family, 37% would try to tackle debt and 47% would save or invest the extra cash.