You see something, you hear something and you feel a certain way.
You take to Facebook, Twitter or Instagram and those thoughts turn to words. Words, as we've seen repeatedly now, that can have serious consequences -- on your personal life or your career.
"The information you post is a reflection, not just of who you are, but who you represent," said Kathleen Stansberry, an assistant professor at Cleveland State University who specializes in social media.
As we've all seen and as cleveland state assistant professor kathleen stansberry explains... Those words can have consequences.
"You can have every setting set to private. All it takes is one viewer to screenshot what you wrote and share it and it is not private anymore," she added.
Take Cleveland Browns running back Isaiah Crowell, for example.
Calls to cut the player are pouring in after he posted -- and deleted -- a graphic anti-police photo on Instagram.
Cleveland Police Chief Calvin Williams said he didn't even want to look at the image, but spoke with the Browns player Tuesday morning.
"He was contrite, he was apologetic," Williams said. "You know, a young man in the heat of the moment made a bad choice, a bad decision and he is apologizing for that."
But that wasn't enough for South Euclid police, slamming Crowell back on social media Tuesday evening.
"It hurt, it hurt them as Browns fans," said Officer Joe De Lillo, referring to officers in his department. So he took to South Euclid Police's Facebook page to express his frustrations -- and call on Crowell to back his apology with action.
"If Isaiah wants something more to it, if he's extremely passionate about helping people out and seeing what police officers do, I'm not a hard man to find," De Lillo said. "Cruiser 43 is right there, he's welcome to come sit in the passenger seat and spend some time with me."
De Lillo also invited Crowell to come speak at the department's Youth Academy in August.