CWRU sends recycle reminder with emotional signs

Posted at 9:00 PM, Apr 13, 2016
and last updated 2016-04-13 21:00:43-04

Earth Day is now a little more than a week away, and we want to know what you're doing to reduce your impact on our planet?

Only a handful of you probably recycle at home or at work.

Statistics show 65 percent of Americans still do not sort their trash.

But, on the campus of Case Western Reserve University, there's a grassroots push to prompt more people to reduce, reuse and recycle.

At the center of the effort: engaging signage.

Turns out, the sign you see at the very moment you walk up with that empty water bottle can make all the difference on whether it ends up in the trash or recycle bin.

Watch the video above to see what happened when Case swapped out its normal signage for ones that played on people's emotions.