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How do you spell epigram? Just ask's new owner, Dan Gilbert

Posted at 5:34 PM, Nov 15, 2018
and last updated 2018-11-15 17:38:48-05

Dan Gilbert's newest purchase is something most people would find puzzling. It isn't a sports team or a casino, but two websites he calls the "currency of the digital age."

On Thursday afternoon, the Cavs owner announced on Twitter that his company, Rock Holdings Inc., bought the websites and

In the Tweet, Gilbert called words, "the vessels of communication" and, "digitally, words are the means of exchange of information."

The announcement was kicked off when Gilbert asked on Twitter if anyone knew what the word "epigram" meant. The Twitter handle responded with a short quip:

Gilbert's exchange with the website's Twitter account continued. 

The Billionaire hasn't announced what he plans to do with the acquisitions, except that the "journey begins at the epicenter of the phenomenon. Stay tuned..."