The official logo for the 2016 Republican National Convention has been unveiled.
Steve King, chairman of the Republican National Committee's Committee on Arrangements, revealed the logo Monday.
FULL COVERAGE | 2016 REPUBLICAN NATIONAL CONVENTION - July 18-21
The logo was designed by Falls Communications, a Cleveland-based firm. The committee said the logo was designed to 'highlight the enthusiasm of the host city as well as the Republican Party.' It incorporates a guitar, which is said to be a nod to Cleveland being the home of the Rock and Roll Hall of Fame. The elephant is the traditional symbol of the Republican Party.
“RNC Chairman Reince Priebus and I would like to thank the team at Falls Communications for the work they did on the logo for the 2016 Republican National Convention. The artwork combines the elephant, which has come to symbolize the Republican Party and a guitar, which symbolizes the spirit of Cleveland’s most famous museum, the Rock and Roll Hall of Fame,” King said. “Cleveland is a fantastic city and is the perfect place to serve as host for our 41st nominating convention and as the launching pad for the Republican nominee. As this powerful logo is seen the world over, it will come to be identified with the convention and the city. We felt it was important to utilize a local company to design the logo, and as has become the norm, the talent in Cleveland at Falls Communications did not disappoint.”
Rob Falls of Falls Communications said the elephant marching forward represents strength with a positive attitude.
"The end result is a strong patriotic solution that conveys the excitement and importance of this significant event,” Falls said. “We are proud that this logo will be a part of our city’s and nation’s history.”
The logo will be featured on all official convention-related materials and communications.
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