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Profits from #DaytonStrong shirts created by Dayton company going to fund for mass shooting victims

Posted: 11:37 AM, Aug 06, 2019
Updated: 2019-08-06 17:55:19-04
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DAYTON, Ohio — Barely two days after nine people were killed right outside the storefronts, Dayton’s business owners are finding a way to help their community heal.

Long after the last flowers wilt, the victims of the shooting on Sunday in Dayton and their families will need help.

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A memorial in the Oregon District grew each day as more people came to leave notes, flowers, and candles to honor the Dayton shooting victims.

That’s where Heart Mercantile wants to come in.

“We don’t want this to define us,” said Co-Owner Amanda Henzler. “It isn’t who we are.”

Heart specializes in topical shirts and other products, taking a punchy approach to current events.

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Heart Mercantile has clothing, mugs, and various other products, many with punchy takes on current events.

2019 has given them plenty of material.

In May, they created a shirt in opposition to a KKK rally in downtown Dayton. Only a handful of the members actually showed up and were vastly outnumbered by counter-protesters.

A few days later, 14 tornadoes ripped through the Dayton community, still impacting some people.

Sunday, nine people were killed and 27 were wounded in just 30 seconds when a gunman attacked the popular Oregon District.

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Flower arrangements with some of the victims' names sat along the Oregon District early Tuesday morning.

“I feel like we’ve been beaten up a lot,” said Henzler. “But we’re not going anywhere and we’re a strong family down here. We want people to be able to come downtown and to Dayton in general and enjoy the area.”

So while Dayton grieves, Heart is designing a new shirt. It will honor the victims and the #DaytonStrong movement. All of the profits from the shirt will go to the Dayton Oregon District Tragedy Fund created by the Dayton Foundation.

“This is a super tight neighborhood,” said Heart Co-Owner Brittany Smith. “Everyone comes down here to work, to play, to bring your families down there.”

You can order Heart Mercantile products, including Dayton Strong shirts, right here.