Kasich's first ad says he never gives up

Posted at 9:15 AM, Jan 05, 2016
and last updated 2016-01-05 09:17:03-05

Republican presidential contender John Kasich is focusing the first television ad of his campaign on the message that America never gives up and neither does he.

The 30-second spot airs statewide in New Hampshire beginning Tuesday. The Ohio governor says he believes a top-tier victory in the state's February primary will give him the traction to break from the crowded GOP pack.

The ad is titled "America: Never Give Up." It portrays Kasich overcoming the challenges of a "hard scrabble life" in a blue-collar Pennsylvania town, of seeing his parents die in a crash with a drunk driver and of tackling steep national and state budget challenges.

The pro-Kasich New Day for America PAC and an ally plan to spend $11.5 million on TV through the New Hampshire primary.