Black Friday and Cyber Monday are dedicated to commercial, sometimes superficial, spending. Today, though, is Giving Tuesday; a day dedicated to giving back to those in need.
"It's an international movement that was started seven years ago in New York City when a group of organizations felt that by working together, they could really counteract the energy of Black Friday and Cyber Monday," says Pam Turos, the founder of Wish Cleveland.
Now, Wish Cleveland is working to cultivate the same sense of giving in Cleveland throughout the month of December. It's starting its own Giving Tuesday campaign, and the goal, is to highlight some nonprofits that may normally be left behind in the shuffle of Giving Tuesday.
"We are working with 36 small, nonprofit organizations, all in the city of Cleveland that are working on issues of equity and social justice. These are organizations that don't necessarily have the manpower to run a big campaign," she says.
Wish Cleveland's campaign combines all 36 nonprofits together. So, if you give a donation, it will be split evenly between those 36.
"If we got 36,000 people in Cleveland to give $10 a piece, we would really be able to give $10,000 to each of these small organizations, which would be life changing to organizations of this size," says Turos.
You can donate any amount to Wish Cleveland at WishCle.org and you can text "Wish Cle" to 44321.