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'Click! CaptionsON' campaign launches to encourage children to read while watching TV

Happy father watching TV with his little cute son
Posted at 8:22 AM, Feb 16, 2021
and last updated 2021-02-16 08:22:21-05

CLEVELAND — Make screen time, reading time. That is the idea of a new campaign to help your child rebound from all the hours spent in front of a TV or computer screen.

It is free, easy, and you already have everything you need.

An Ohio organization is encouraging parents to turn on closed captioning. The organizer says seeing and hearing words together improves reading comprehension.

He says every 30 minutes with captions on is like reading 30 pages of a book and says it's great for kids starting in the fourth grade because they're old enough to keep up with the closed-captioning.

"YouTube videos, Netflix, Disney+, Fortnite games, all can be closed-captioned," said Leib Lurie, found of Caption Cool. "It is simple to click captions on but it's not habitual. It's not what you normally do."

He encourages parents to turn on captions and leave them on.

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