CLEVELAND — The Cleveland Cavaliers are teaming up with Sherwin-Williams and Cleveland-Cliffs to brand two entrances at the new Rocket Mortgage Fieldhouse.
The Sherwin-Williams entrance will be located on the Northwest side of the Fieldhouse near the intersection of Huron Road and Ontario Street, while the new Cleveland-Cliffs entrance will be located on the Northeast end of the Fieldhouse near the Huron Road and East 6th Street entrance.
The new entrances will feature creative storytelling flex walls, interactive technology and a more engaging gathering space.
“It is a natural fit to have Sherwin-Williams and Cleveland-Cliffs, two companies with a global following that have been a staple in the Cleveland community for over a century, to be represented in this world-class venue as we welcome in a new era of sports and entertainment in the city we all call home,” said Len Komoroski, Cavaliers and Rocket Mortgage FieldHouse CEO.
The Cavaliers have been partners with Sherwin-Williams since 1989. This is the first time the team has partnered with Cleveland-Cliffs.
Rocket Mortgage Fieldhouse will host a ribbon cutting in September and Akron natives, the Black Keys are hosting a grand opening concert on September 30.