CLEVELAND — A new era starts Friday. Cleveland Guardians merchandise will go on sale at the team shop, replacing all the Indians swag that came before.
A large line formed on Friday ahead of the opening of the new Guardians team shop.
In addition to the merchandise unveiling, the Cleveland Guardians will also become the team's new handle Friday on its various social media accounts such as Instagram and Twitter.
“We're taking the next major step,” said Anthony Controulis, Cleveland Guardians Communications Manager. “We're really kind of launching the Cleveland Guardians era at Progressive Field.”
The team store will be open Friday from 9 a.m. to 7 p.m. The store will be the exclusive local seller of Guardians gear until products become available at other Northeast Ohio retailers starting on Nov. 23, the team said.
"There is a brand new era hat wall that's Guardians branded," Controulis explained. "We have a brand new Nike section in the back of the team store. So, those are two new areas that are different from what we had in the old Cleveland Indians team shop and it is packed. They're fully stocked, so it is really perfect for the holidays."
Anyone heading up there will be able to enjoy free doughnuts and coffee, and raffle prizes. The first 50 shoppers will also receive a gift.
"We do expect it to be busy. So, it is possible you may have to wait a little bit to get your new Cleveland Guardians merchandise," said Controulis. "If you are facing issues online and trying to get stuff in time, you can have something in hand before the holidays guaranteed by coming down this weekend."
The team shop is currently closed and will reopen on Friday to give the team time to transition the store to the new items.
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