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Company hopes to transform Downtown Cleveland during All-Star Game

Posted: 6:05 PM, Jun 07, 2019
Updated: 2019-06-07 21:53:08-04
Plans to install ads and graphics in Downtown Cleveland

CLEVELAND — The Major League Baseball All-Star Game is just over a month away. The game will be held on July 9 at Progressive field. Over the next few weeks, look for buildings in Downtown Cleveland to be transformed for the game.

Take, for example, the space between Prospect Avenue and Huron Road. Some just see the side of a building and a parking garage, but others see a giant blank canvas that they would like turned into ad space, and a space for graphics to celebrate Cleveland.

That's why the folks from Las Vegas-based Elite Media came before the City Planning Commission to seek approval for a series of temporary wall graphics that will add life to dead spaces, creating a more vibrant feel downtown for the game.

“We have a very fortunate job in traveling the country, scoping out buildings looking for opportunities. We have a special niche,” said Rob Carter with Elite Media.

In addition to their work with Major League Baseball, they have an exclusive agreement with the NBA with their work to display at the NBA All Star Game. Their proposal in Cleveland will focus on spots in the Central Business District around Gateway for these temporary — emphasis on temporary — installations.

They'll go up the week before the game and start coming down the day after.

"The application that we use is a self-adhesive-type sticker or a banner-type application, so it's a very simple process for us to go up and down,” Carter said.

Original plans that included buildings like The Nine were scaled back. With just a month ago and more design approval hurdles to cross, they don't have a lot of time to play with.

"We are definitely under the gun for this particular project,” Carter admitted.

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MLB All-Star Week Schedule

Click here for a detailed schedule with links for information.

Friday, July 5

10 a.m.: Play Ball Park opens. The interactive baseball theme park will be open 10 a.m. to 10 p.m. each day of All-Star Week

6 p.m.: Gates open for the All-Star Concert Series featuring Twenty One Pilots

8 p.m.: Twenty One Pilots concert begins

Saturday, July 6

6 p.m.: Gates open for the All-Star Concert Series featuring The Killers

8 p.m.: The Killers concert begins

Sunday, July 7

8 a.m.: The Color Run MLB All-Star 5K begins – time subject to change.

3 p.m. Gates open for the MLB All-Star Celebrity Softball Game and All-Star Futures Game doubleheader at Progressive Field. Double-header will feature performances by Welshly Arms and Joan Jett and the Blackhearts. Following the games is the All-Star Rock 'n' Blast, a fireworks and multimedia show.

Monday, July 8

All-Star Workout Day

8 p.m. The T-Mobile Home Run Derby begins.

Tuesday, July 9

12:30 p.m. – 1 p.m. The All-Star Parade begins.

7:30 p.m. The 90th annual Midsummer Classic MLB All-Star Game, presented by Mastercard begins at Progressive Field.

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All-Star Game visitor's guide

Everything you need to know about the 2019 MLB All-Star Game