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Goodyear takes step in shoe collaboration with Skechers

Posted at 10:40 AM, Feb 27, 2020
and last updated 2020-02-27 10:41:09-05

AKRON, Ohio — Goodyear is taking a step in a new venture with shoemaker Skechers that uses the Akron-based tire company’s rubber technology.

The collaboration features Goodyear Performance Outsoles in a variety of styles that are designed for durability and long-lasting wear. The shoes use Goodyear’s technology that contains a special polymer including sustainable soybean oil— a renewable, bio-based material used in some of the company’s tires.

“This collaboration is an example of two trusted brands coming together to create a high-tech product that will truly benefit our consumer,” said Michael Greenberg, president of Skechers, in a news release. “Through this effort, select products will feature Goodyear Performance Outsoles, offering that extra edge where it’s needed most—be it enhanced stability on a run, excellent grip over slippery surfaces in the workplace, or durability on the playground for long-lasting wear. We expect this will resonate with our customers who need these innovations in the comfortable Skechers footwear that they love.”

Initially launched on three running shoes, the range of styles featuring Goodyear Performance Outsoles now includes a wider assortment of running and walking sneakers and will expand through 2020 to athletic, lifestyle, trail and work footwear.

The shoes are available at Skechers retail stores and online here.