NewsLocal NewsCleveland Metro


Destination Cleveland launches Rediscover CLE Campaign to encourage residents to support local businesses, discover new areas

Cleveland skyline
Posted at 4:00 AM, Aug 03, 2020
and last updated 2020-08-03 04:00:52-04

CLEVELAND — On Monday, Destination Cleveland launched a campaign to encourage residents to responsibly explore and support their city by visiting more than 300 restaurants, attractions, hotels and other businesses that have signed up for the organization’s CLEAN COMMITTED program.

The program is in its second phase which focuses on helping the region’s economy responsibly reopen, with the first phase of the CLEAN COMMITTED program already launched with area hospitals and tourism-related businesses focusing on cleanliness and safe operating practices.

“We know there are many factors Destination Cleveland cannot control in the current environment that contribute to residents’ interest in and comfort level to get out and explore,” said David Gilbert, president and CEO of Destination Cleveland in a statement. “What we can do is help in the most responsible way possible: by providing ideas and motivation to our fellow Clevelanders as well as a program for business owners that signifies to residents and visitors that health, cleanliness and safe practices are a top concern. We’re excited to see how Clevelanders rediscover the region and encourage them to post photos using #ThisisCLE to illustrate how they’re supporting local businesses and attractions.”

To help residents organize a Cleveland adventure, Destination Cleveland has created a 20-page guide that contains information and ideas for anyone itching to rediscover their city. The distribution of these guides will begin in early August.

Residents are asked to share pictures of themselves, their family and friends in masks while out discovering Cleveland. Posts that are tagged with #ThisisCLE on social media channels will be considered for use in upcoming marketing efforts.