Cleveland approves new Cavs banner for Sherwin Williams building

New Cavs Banner.jpg
Posted at 1:03 PM, Dec 18, 2020
and last updated 2020-12-18 13:03:47-05

CLEVELAND — The Land is set to get a new Cavs banner now that it’s been approved by Cleveland’s Planning Commission. The new banner will replace the Guardians of Transportation banner that currently hangs on the Sherwin-Williams world headquarters building.

The city approved the banner Friday morning.

The new banner features a basketball in the center with hands reaching out to hold it and the words “FOR THE LOVE, FOR THE LAND.”

The Cavs said in a statement: “The banner art symbolizes a reflection of a community presented through a lens of diversity, inclusion and equity. It is an invitation, a rally cry, a call to action to embrace unity and come together in a common bond of love for each other and our city. Depicted with a diverse representation of hands on a basketball, the message speaks to the power of teamwork."

The banner is one of the first projects of artist Daniel Arsham, who was named the team’s creative director last month. Arsham is a Cleveland native and worked with Cavs graphic designer Jay Wallace and other team members to create the new banner.

The Cavs said the banner is expected to be installed in January.

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