News

Actions

Mattel and WWE partner to launch female 'Superstars' dolls

Mattel and WWE partner to launch female 'Superstars' dolls
Posted at 2:05 PM, Jul 21, 2017
and last updated 2017-07-21 14:05:26-04

Fight like a girl? That means you fight like a Superstar. 

Mattel and WWE have partnered to create a 'WWE Superstars' girls' product line that features dolls of WWE female superstars. The dolls will resemble Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie. 

These fighters do more than just throw a mean punch - they highlight classic WWE fashions too. All dolls have WWE approved accessories, like a Women's Championship belt, medallions and custom accessories unique to each Superstar. 

"The launch of the first-ever WWE girls' product line is a significant moment in the evolution of not only our female Superstars, but our entire company," said Stephanie McMahon, WWE Chief Brand Officer. "We are honored to partner with Mattel to provide kids with another way to connect with our incredible female performers who inspire confidence and strength."

The product line was unveiled at San Diego's Comic-Con and will be available for preorder on ToysRUs.com starting Monday. The full product line will be available in stores in September. 

The line is meant to deliver "empowering messages" to girls who frequent Mattel product lines. 

Earlier this year, Mattel expanded the definition of diversity amongst its Barbie line as well. The classic Ken doll received several style transformations and new body types for the classic Barbie were released. 

RELATED: Mattel expands definition a 'Barbie girl in a Barbie world' with diversity, including more Ken dolls