Giving Tuesday: Local non-profit dress shop helps girls with their body image

Posted at 6:23 PM, Nov 28, 2017
and last updated 2017-11-28 18:27:21-05

During this season of giving and thanks, one mother is extremely grateful for a generous woman who made an impact on her daughter.

That generous woman is Linda Imrie. She and her daughter started a non-profit dress shop in Northfield called Rockin Frocks in their basement several years ago.

“We don't have pictures of models, we don't have magazines,” she said.

When her daughter went off to college, Linda opened the full-fledged, non-profit brick and mortar boutique. She helps girls from the foster care system, lower-income school districts and human trafficking survivors.

She's helping girls who she says may not be used to owning things that are pretty or new. Many of the dresses in the store are brand new with tags still on them. Most of them are bought at a discount price. Linda said she’s hoping to get more businesses to come forward and donate their dresses for her shop.

“Every girl we believe is worthy, strong and beautiful, but so many don't feel that,” said Linda.

Some girls have come in concerned about their weight or marks on their bodies. Linda said no matter what size a girl is or how many scars she has, she wants to make sure every girl walks away with a dress that makes her feel beautiful. 

All of the proceeds from the store go directly to funding the shop and to buying new dresses in all shapes and forms.

For Giving Tuesday, Rockin Frocks is giving people the option to sponsor a girl for $50. This will help one lucky girl get a new dress for free. To learn more, contact Rockin Frocks.

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