Ordering pizza is about to get even easier for Pizza Hut customers.
Using what the company is calling a "chatbot", Pizza Hut will allow conversational food orders from Facebook Messenger and Twitter starting in August
“We are committed to our servicing our customers in the most convenient way and meeting them in the channels they already prefer,” said Baron Concors, Pizza Hut's Chief Digital Officer. "This launch reinforces our goals of being the most user centered pizza company with an emphasis the simplification and personalization of our digital experience.”
The new technology make it possible for customers to connect their Facebook messaging account to a Pizza Hut account, which should significantly reduce the information needed to place an order. All menus, deals and promotions will be specific to each location and social media ordering will be free to the customer. Once an order is received, customers will receive an confirmation email from Pizza Hut. Then, the customer can pick up the order as usual.
For initial launch, customers will be able to connect their Facebook messaging account to their Pizza Hut account to dramatically reduce the information required to order. The menus, deals and promotions offered are specific to each store and there is no extra cost to the user to order through Facebook Messenger or Twitter. Once an order is confirmed, Pizza Hut will email the customer a receipt and an order confirmation message will be sent in the messenger conversation. From there, picking up the order is no different from the traditional online ordering system or calling into the local store.
Pizza Hut already utilizes an other digital ordering systems, including website and mobile app ordering, which nearly 50 percent of its customers use, according to the company's website.