The NBA champion Cleveland Cavaliers will wear Goodyear's wing-foot logo on their jerseys starting next season.
The team announced Monday a multi-year sponsorship deal with the Akron-based tire manufacturer.
The agreement will give Goodyear tremendous exposure because the Cavs are one of the league's most televised teams. There's also an obvious local tie in as four-time MVP LeBron James is from Akron.
Last year, the league approved teams signing companies to place logos on the upper left portion of their jerseys starting with the 2018-19 season. The Philadelphia 76ers, Boston Celtics, Sacramento Kings and Utah Jazz all plan to wear corporate patches next season.
While on-jersey logos are new in North American sports, they've been part of European soccer for years.