Sports Love Letter

As part of the Positive Coaching Alliance #LifeisaTeamSport campaign, the #SportsLoveLetter initiative invites school-aged athletes, coaches and officials to record a video love letter to their favorite “sport” expressing their love for the game during what’s been a trying year for so many young athletes.

Upload your video to YouTube, Vimeo, Twitter, Facebook or Instagram, and send the link to or tag us on social media with #sportsloveletter - on Twitter: @PCA_Cleveland and @WEWS, on Facebook: Positive Coaching Alliance - Cleveland and News 5 Cleveland, and/or on Instagram: @News5Cleveland.

You may also copy and paste the link or upload the video on the submission form below. Licensing details available here.

News 5 Cleveland, in a partnership with the Positive Coaching Alliance-Cleveland, will feature #SportsLoveLetter letters on-air starting on Friday, June 19 on News 5 at 6 and each week throughout the summer.

About Positive Coaching Alliance

Positive Coaching Alliance (PCA) is a national non-profit organization with the mission of creating a positive, character-building youth sports environment that results in BETTER ATHLETES, BETTER PEOPLE.

Youth sports currently involves 40M children, which presents a tremendous platform on which to develop youth character and life skills. Research has shown that in order for youth to accrue these benefits from sports, sports needs to be done in a way that creates a positive youth development culture. PCA ensures sports are ‘done right’ with programming that is research-based and designed to have an impact at three levels in a youth sports organization or school:

· Youth experience improved life skills and character development. They also perform better!

· Coaches become more positive and increase their focus on using sports to teach life lessons.

· Youth Sports Organizations & Schools see their cultures become more positive and everyone involved has more fun.

Since its founding in 1998, PCA has established 18 chapters nationwide, partnered with roughly 3,500 schools and youth sports organizations to deliver more than 20,000 live group workshops, reaching 19.2 million youth. PCA offers interactive online courses and has thousands of multimedia tips and tools for coaches, parents, athletes, and leaders available free of charge on PCA also runs two annual awards programs: a scholarship program for high school student-athletes and a coach award program to recognize youth and high school coaches who strive to win and teach life lessons.

PCA gains support from aNational Advisory Board of elite coaches, professional and Olympic athletes, organization leaders, and academics who share PCA’s mission including Cleveland Cavaliers assistant coach, Lindsay Gottlieb and others such as Joe Thomas, Dusty Baker, Carol Dweck, Herm Edwards, Julie Foudy, Phil Jackson, and Steve Kerr. PCA is proud to partner with more than 50 national governing bodies, youth serving organizations and professional leagues and teams including Boys & Girls Club of America, National Basketball Association, Major League Baseball, and US Lacrosse.

To learn more about the Cleveland Chapter of the Positive Coaching Alliance, contact: Ryan Virtue ( or visit