Instead of a turkey dinner, lots of people are bundled up and lined up in Cleveland waiting for a Best Buy to open.
"The bad part is dinner is at my house being served with my wife and kids and I’m here with my daughter to get her TV," said shopper Danny Efford.
TV’s and gaming systems are the favorite big ticket items.
"Today I’m here for the 50 inch $799 TV," said Timothy Gonzalez.
Best Buy has been opening at 5 p.m. for a few years now, but stores like J.C. Penney are pushing the envelope even further.
Shoppers started forming a line before lunchtime for their earliest opening ever - 2 p.m. Xaiyria Alizea says she came to the store in Parma for their big promotion - coupons for up to $500 off your purchase.
"I’ll finish with this then I’ll go to the family, they’re cooking over there, they’ll have food ready for me," said Alizea while laughing.
According to the National Retail Federation, spending for the holiday season could increase as much as four percent this year from last. This trend has been on the rise since 2010.
Despite the chance to get a jump start on raking in the cash, shoe giant Designer Shoe Warehouse refuses to open on the holiday.
The sent an email to customers this year with the subject line, “Thanksgiving is for family, so our stores will be closed.”