Supermodel Tyra Banks has her smize on a new prize.
The "America's Next Top Model" creator announced Wednesday a first-of-its-kind venture she's calling Modelland. The attraction will "intersect a fantasy version of the modeling world with state-of-art interactive entertainment, creative collaborations, curated retail, dining and special events."
Modelland will live in a 21,000 square-foot space among the landmark Santa Monica Pier and the Third Street Promenade in California. The theme park will also be just blocks away from the beach, according to a press release .
Visitors will have to purchase tickets to enter Modelland. Once inside, they will get the chance to "undertake a transformational journey to celebrate their unique beauty ... and ... to be the dream versions of themselves."
“Modelland has been 10 intense years in the making,” Banks said. “It has been my ultimate dream and I have worked tirelessly with laser-focused tunnel vision to bring it to fruition. Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun. I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty.” Embarking on her third year teaching at Stanford Business School, Banks concludes, “Modelland is all about celebrating your flawsome self. We are fun. We are fierce. We are fantasy. And, we are for real.”
Modelland is set to open in late 2019.