CLEVELAND — Perfectly Imperfect Produce is a subscription-based food delivery service in Willoughby Hills. It rescues fruits and vegetables that may otherwise get overlooked at grocery stores for appearing odd or misshaped, but perfectly edible from local farms and wholesalers.
The company’s founder Ashley Weingart said they have seen a large uptick in sales since the start of COVID-19.
“This week, we're boxing over 1000 boxes for the first time ever in our four year history,” she said.
She said more and more people are looking for easier ways to get their fresh produce.
“I think a lot of people have stocked up on their shelf staple items, their canned goods,” she said. “But, obviously, the fresh fruits and vegetables they can only keep for so long and, so, they're really looking to us to help bring them some things that can help keep their family healthy,” said Weingart.
Perfectly Imperfect has doubled their subscription base.
Weingart said it’s been heartwarming to see more subscribers asking to donate boxes to hospitals and first responders, and it gave her an idea to help out people on the frontlines of the fight against COVID-19.
“We've been hearing stories about how they aren't really having time to even stop to eat, and if they do, all they have access to is like a vending machine,” she said. “We figured we have the fresh fruits and vegetables that they need to stay healthy, and we just wanted to do what we can to say thank you to them.
Now, subscribers have the option of adding a donation to their account in $10 increments to contribute to ‘Break Room Boxes’ filled with fresh apples, oranges and bananas. Perfectly Imperfect will deliver the boxes to hospitals throughout Northeast Ohio.
The company has always made donations to local food pantries, but wanted to do this, too.
If you’d like to help, click here.