When the Browns win their first game, the Victory Fridges will open. That was the promise Bud Light made to Browns fans weeks ago.
How it works: At the end of the next win by the Cleveland Browns, who haven't won a game since Week 16 in 2016 against the San Diego Chargers, the beer company said the electromagnet that keeps the refrigerators locked will be turned off through a WiFi connection.
Thursday night, live from Barley House, it happened:
And Browns fans everywhere lost their collective minds.
Bud Light tweeted a majestic animation of the grand opening:
Cleveland, the @Browns won. The fridges are open. Go celebrate with a Bud Light. You’ve earned it. pic.twitter.com/RvjJ0WvpyO
— Bud Light (@budlight) September 21, 2018
The Browns weren't shy about it either:
🗣 OPEN THOSE FRIDGES @BUDLIGHT
— Cleveland Browns (@Browns) September 21, 2018
Even Cleveland police had some fun:
We WON!!! —-Wait....Oh God. The free beer thing...Ok Cleveland. Stay calm. GO BROWNS!!! @Browns @budlight #CLE
— Cleveland Police (@CLEpolice) September 21, 2018
Congrats Browns, and congrats to the marketing genius at Anheuser-Busch who came up with the idea - they're probably due for a raise!
